Company values are often seen as empty words or corporate speak, meant to be plastered on a wall rather than lived daily. For many organizations, values may be just that. But for NineTwoThree, our values are not just important, they are the foundation of our success as a digital product agency. These values guide every decision we make, the clients we work with and how we interact with each other.
At NineTwoThree we live by a set of principles we call SPARK. These five values—Stay a student, Prioritize helping others, Accountability is key, Remain humbly confident, and Keep pushing—are the foundation of our culture and operating system. They define who we are, how we operate and the types of clients and projects we take on.
In the fast paced world of digital product development, continuous learning isn’t just encouraged, it’s required. Technology changes at an incredible rate and what works today may be obsolete tomorrow. That’s why “Stay a student” is the first value in SPARK. We believe learning is a lifelong journey. Whether it’s a new programming language, a design trend or an emerging market, our team is always looking to expand their knowledge and skills.
Being a student means being curious and open to new ideas. It’s about asking questions, seeking out mentorship and never settling for the status quo. This value isn’t just about individual growth but also about sharing knowledge across the team. When one person learns something new, it’s shared and discussed, creating a culture of collective growth that benefits both our team and our clients.
Collaboration is at the heart of everything we do at NineTwoThree. We believe the best ideas and solutions come from working together. That’s why “Prioritize helping others” is a core value. In practice this means no one is ever left to struggle alone. When a team member is stuck, others jump in to help, sharing their expertise and support.
This value extends beyond internal collaboration. It also applies to how we work with our clients. We don’t just deliver services, we partner with our clients to ensure their success. By prioritising helping others we build trust and respect that leads to stronger, more productive relationships. This has proven to be invaluable in building long term partnerships with clients who share our commitment to collaboration and mutual success.
Accountability is at the heart of our work ethic at NineTwoThree. We believe taking responsibility for our actions and their outcomes is crucial to delivering great work. “Accountability is key” means every team member is expected to own their tasks and projects, to get them done on time and to the highest standard.
This value creates a culture of transparency and trust. When we’re accountable we build credibility with our clients and with each other. It also means when we make mistakes—as we inevitably will in any fast paced environment—we own them, learn from them and take steps to prevent them in the future. Accountability isn’t about blame, it’s about growth and continuous improvement. By living this value we ensure our work meets or exceeds expectations.
Confidence is important in any business, but at NineTwoThree we balance confidence with humility. “Stay humbly confident” is a reminder we’re experts in our field but we don’t have all the answers and we’re always open to learning more. This value means we approach every project with a balance of confidence in our abilities and an openness to new ideas and feedback.
Staying humbly confident also means respecting the expertise and perspectives of our clients. We don’t come in with a one-size-fits-all solution. We listen to our clients, understand their needs and collaborate with them to create custom solutions that are tailored to their specific challenges. This approach leads to better outcomes and stronger relationships with our clients.
In the world of digital products challenges are inevitable. “Keep going - do whatever it takes” is our commitment to perseverance and resilience. At NineTwoThree we’re not satisfied with just meeting the minimum requirements. We aim to exceed expectations, go above and beyond to deliver great results.
This value drives us to innovate, to find creative solutions to complex problems and to push the boundaries of what’s possible. It’s about taking initiative, being proactive and not giving up when things get tough. Whether it’s staying late to meet a deadline, brainstorming new approaches to a problem or continuously iterating on a product until it’s perfect, we will do whatever it takes to get the job done.
At NineTwoThree our commitment to SPARK isn’t just about our internal culture; it’s also about the clients we work with. We believe for a partnership to be successful there must be an alignment of values. If a potential client is too serious, too slow to adapt or not interested in innovation it’s unlikely to be a good fit for us.
We’re selective about the brands we work with because we know misalignment of values can lead to a strained relationship and suboptimal outcomes. When our values align with our clients it creates a strong foundation for collaboration, innovation and mutual success. When we’re aligned we’re working towards the same goals with a shared commitment to excellence.
Values are just a footnote—a set of words that sound good on paper but have little impact on the day to day. At NineTwoThree, our values are the guiding principles that shape everything we do. SPARK is not a set of ideals it’s a way of life. These values drive our culture, our client relationships and ensure we deliver great results. By living SPARK we get success for our clients and a collaborative, innovative and enjoyable work environment for everyone.
