Consumer Reports (CR), a household name in product reviews and safety, recently published an article highlighting its initiative to tackle the influx of new technology and its effects on consumers. As technology evolves, the digital landscape brings forward unique challenges. CR’s article looks into these concerns, reflecting their dedication to consumer advocacy and protection.
In an era where personalized customer interactions are paramount, NineTwoThree Studio partnered with Consumer Reports to design and develop an intuitive, AI-powered conversational experience for their users. By focusing on user-centric design and leveraging cutting-edge technologies, we provided a solution that delivers plain-text responses and product recommendations, addressing consumer questions with ease.
The project began with the goal of building a seamless interaction tool. Our team crafted an experience that provides detailed responses, complete with direct links to product reviews and recommendations. This allowed Consumer Reports members to have a guided journey when searching for product information, leading to more informed decisions.
To ensure that Consumer Reports' vast database of product information and reviews was utilized effectively, we developed a Retrieval-Augmented Generation (RAG) system. This system pulls data from Consumer Reports' extensive database, delivering accurate and relevant product recommendations to users. By integrating this AI-powered solution, we enhanced how Consumer Reports engages with its members, making product information more accessible.
The success of this project stemmed from a deep collaboration between our team and Consumer Reports, as discussed in one of their blogs. Acting as a joint engineering team, we integrated product and project management practices, held regular strategy sessions, and peer-reviewed code. This cooperative approach ensured that the final product met the high standards both organizations strive for.
Once development was complete, we launched AskCR for Consumer Reports members in a beta program, making it available on web and mobile browsers. This tool has since become an integral part of the Consumer Reports experience, empowering members to access curated product advice with ease.
By combining our expertise in AI-driven conversational design with Consumer Reports' dedication to providing valuable insights, we delivered a solution that redefines how members engage with product recommendations.
