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Predict Qualified Leads from Previous Consumer Actions

Predict Qualified Leads from Previous Consumer Actions
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There's thousands of organizations sitting on a gold mine of insights for their data. The tough part is finding them.
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Download 'Predict Qualified Leads from Previous Consumer Actions' to Learn

  • How to identify high-quality leads using machine learning
  • Challenges of building a data science team from scratch
  • The costs of in-house data science and machine learning systems
  • Why SaaS tools may not be effective for every business
  • The value of partnering with ML experts to get faster insights

What to Do When You Have Data but Can't Get Insights

Want a robust, modern data science practice? That'll be tens of millions of dollars and years of consistent investment. Building a data science practice and machine learning pipeline takes expertise. It doesn't matter how great marketing teams are at scraping the perfect dataset – transforming raw data into learning isn't easy. Forget understanding the business need, even. There’s a whole checklist after that.

Machine Learning Pipeline

What’s Preventing You from Learning About Your Data

Let’s face it; data science is a luxury many small-to-medium sized businesses can’t afford. Running robust, modern teams means more than hiring a data scientist off LinkedIn. Modern teams need machine learning engineers, ML Ops specialists, data engineers, big data engineers, research scientists…the list goes on. Even if you have access to a wealth of well-structured, quality data, (which most organizations don't) getting to the insights is not a breeze. Production technical systems need things like health monitoring for failures. Redundancy for data integrity. Continuous integration and deployment for updates. All things you shouldn't ask data scientists to create at scale.

Data

A Production System Takes Time to Build

Most new hires take about 90 days to be onboarded onto their team. Starting a data science team from zero means a much longer time scale. Before you’re even ready to start training models and getting insights, you need to decide on which data you’d like to collect, make sure the data set has the right columns and attributes, actually collect the data, store it. This step doesn’t even account for the costs of hiring these team members.

Heavy Upfront and Recurring Costs

Time and Cost

The average salary for a mid-level engineer at a top AI company is $550,000. Data science and machine learning expertise is a hot commodity right now, and the numbers aren’t going down. Aside from paying top dollar for actual good data scientists, you’ll need to invest in hardware and software to train your models. In these instances a SaaS tool might seem to be handy, but one machine learning pipeline won’t translate to another.

A SaaS Product Has to Be One-Size-Fits-All, Which Doesn’t Work

SaaS Products

Now, You Can Partner with Experts

Keeping the data in-house and outsourcing expertise is the best approach if you’re faced with challenges starting from zero.

You don’t have to spend time and massive recurring costs to spin up a data science team.

ML Experts

What Were the Results

Let’s look at a real-world example. One of our clients is running this system to identify high-quality leads on their customer’s websites.

They compared leads they picked in their standard format to leads identified from our ML pipeline as high-potential.

ML Pipeline

Where to Start

NineTwoThree is a leading provider of AI application development services, and has been building AI applications since 2016.

Whether you’re starting from zero, have some data best practices in place, or just want to bring in some expertise, we’re here to help. We’ve done this before, successfully, in less time than it takes to start from scratch in-house.

We are here to help you and we’d love to connect with you.

If you like this, download the full resource here.
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