AI-Powered Automation: Optimizing Sales Efficiency in Manufacturing

AI-Powered Automation: Optimizing Sales Efficiency in Manufacturing
AI + Automation = Sales Glow-Up! Imagine this: You’re running a booming manufacturing business, but your outdated systems are slowing you down. Orders take forever, data is scattered in spreadsheets, and your sales team is spending more time searching for info than actually selling.

In the manufacturing and distribution sector, staying ahead requires agility and efficiency. For Wheels Now, a leading player in manufacturing, an outdated ERP system and manual workflows created bottlenecks in their sales process. With NineTwoThree AI Studio’s custom AI-driven automation, Wheels Now turned these challenges into opportunities for growth.

AI in Manufacturing

The Challenge: Manual Processes Slowing Growth

Wheels Now faced a significant hurdle—an antiquated ERP system coupled with siloed processes like spreadsheets and fragmented communication tools. These inefficiencies led to:

  • Delayed order processing times.
  • Missed sales opportunities.
  • Inconsistent customer experiences that risked loyalty.

The sales team was spending more time hunting for data than closing deals, a clear indicator that the system needed modernization.

The Vision: Custom Workflow Automation

Efficiency and Scalability

When Wheels Now partnered with NineTwoThree AI Studio, the initial ask was a sales tool to speed up wheel order processing. However, after an in-depth workshop, it became clear that solving the root problem required more than a simple tool—it needed a hybrid solution.

The answer? A custom web app seamlessly integrated with Wheels Now’s legacy ERP system to automate manual processes, streamline workflows, and provide real-time data access.

The Solution: A 3-Step Transformation

1. Workshop & Problem Analysis
NineTwoThree AI Studio conducted a deep dive into Wheels Now’s sales and order fulfillment processes. Bottlenecks were mapped, pain points prioritized, and technical feasibility aligned with business goals.

2. Custom Web App Development
A lightweight, intranet-based web application was designed to serve as the central hub for Wheels Now’s sales team. Features included:

  • Real-time inventory searches.
  • Order generation and tracking.
  • Sales note capture for consistent communication.

3. ERP Integration & Automation
The web app was integrated with the legacy ERP system using FTP, allowing the automation of data retrieval and display. This eliminated reliance on Excel and manual tracking, empowering the sales team with instant access to critical information.

The Impact: Efficiency, Customer Loyalty, and Scalability

Impact of AI 

The results of this transformation were both measurable and scalable:

Enhanced Sales Efficiency

The time to retrieve data and generate orders dropped from days to minutes, enabling the sales team to close more deals faster.

Streamlined Data Retrieval

Automated searches and real-time ERP integration replaced Excel workflows, giving sales reps accurate, up-to-date data at their fingertips.

Improved Customer Experience

Faster response times and consistent follow-ups led to higher customer satisfaction and loyalty, reinforcing Wheels Now’s reputation as a reliable partner.

A Foundation for Growth

The custom app was built with scalability in mind, setting the stage for future enhancements like AI-driven predictive analytics and advanced sales insights.

Why This Matters

Wheels Now’s transformation demonstrates the power of aligning technology with operational needs. By modernizing their processes and leveraging AI-driven automation, they not only solved immediate challenges but also future-proofed their workflow for continued success in a competitive industry.

Are You Ready to Optimize Your Operations?

Let’s talk about how NineTwoThree AI Studio can help your business unlock its potential with tailored AI and automation solutions.

Contact our founders  to get started!

Ventsi Todorov
Ventsi Todorov
Digital Marketing Manager
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